We all want fame. We expect and hope for it. But most of us don't know how to go about differentiating ourselves in a crowded marketplace, where we are competing against literally millions of people. This is a 60-minute intro to a practical framework to building your Personal Brand. It's based on my book "Building Brand YOU!" (available on Amazon!). We will discuss a practical process to build your own brand, and really stand out in your chosen sphere, and address questions such as: 1. What is your brand capsule? 2. How do you position your brand for maximum advantage? 3. What is the unique benefit your brand offers to your "consumers"? and more! I will try to address any questions that you might have to get you started on your journey to becoming a power brand in your own right!