Introduction to SEO

About this Course

With this course you will evolve from knowing the very basics of browsing the web into an SEO Professional. You will learn how to bump up a site's rank on search engines organically (without spending money). Learn all the strategies that go into optimizing pages and content for search, the kind of ways page ranking can be improved, what content people respond to and so much more. This in-depth introductory course covers the basics of SEO, its implementation and advanced offerings.

Browse Lesson Plans

Get introduced to the course, its scope, and your instructor.

Course Intro 5min 3sec
Expert Intro 1min 12sec

Understand the process, environment and basic functioning of SEO. This module will give you the first taste of SEO, and what we'll be focusing on in the proceeding lectures. You'll learn about Keywords, Reading SERPs, Planning, and more.

SEO Basics 4min 18sec
Relevance Authority EAT 3min 39sec
Reading SERP 2min 3sec
SEO Funnel and Business 3min 49sec
Keyword Research 1min 42sec
Keyword Research 2 5min 21sec
Keyword Planning and Google Trends 3min 57sec
Keyword Planning and mapping 3min 3sec

Learn about the implementation of SEO and the tools that are associated with SEO. Moreover, get a detailed look into the technical side of SEO, the analytics and the on-site and off-site techniques used in effective SEO ranking. Additionally, see how Search Engines register content on your website.

Web Hosting 8min 11sec
Domains 5min 59sec
Understanding WordPress 7min 43sec
Technical SEO 6min 22sec
Google Analytics 4min 13sec
Website Layout, Responsiveness, XML Sitemaps 7min 1sec
Writing a winning blog entry 27min 8sec

Advanced SEO includes the technical aspects of SEO and the understanding of what it means to be an SEO Expert, where to go from here, some additional tips and tools, and one last glance over the course before you're finally on your way.