There are plenty of webinar benefits you should be discovering, especially when it comes to selling your online course.
It appears these days, no matter where you look online, you see an invite for a webinar. It’s no surprise. Webinars make for a great marketing strategy.
A lot of course creators usually make the mistake of assuming that audiences will mostly buy their courses without a push, but it’s often so important to bring them into a funnel, educate them and inform them first and then expect a sale.
Doing so helps you get the word about the course out to new audiences and also confirm to prospective learners that your course is worth a shot. Let’s look at some webinar benefits that you should definitely take into account when deciding your course marketing strategy. 👇
1. Enhances brand value
Brand value is crucial to any business. How people perceive your brand decides whether they will invest in it or not. So give up the good old saying ‘Don’t judge a book by its cover’ and take charge of how people see you.
Webinars come in real handy when elevating your course business’s brand value. Throughout the webinar, attendees will come across your brand repeatedly. With time, the brand will penetrate the audience’s attention. They won’t be able to shake it away, even if they try to.
Customize your logos, brand colors, and domain names in a unique way. These factors add to perceived brand value and establish a distinct brand identity.
WAIT ❗❗❗ Don’t know how to create a webinar? No worries. Check out our guide on 👉🏽: How to make use of webinars to sell online courses
2. Builds your email list
As creators, you must be familiar with the importance of an email list as email marketing is a top marketing tactic. Nearly 9 out of 10 marketers use emails to distribute their content. Rather than going around on the internet asking people to give you their email addresses, a webinar mostly generates quality leads.
It acts as a one-stop-shop for creating an email list where you can target hundreds of people at once during the sign up process and follow up with them about the webinar timings. Several course creators use webinars as their top lead magnet.
✨ Read these super helpful email marketing tips to sell your online courses ✨
3. Widens reach
Of all the possible webinar benefits, its massive reach is probably the best thing. You get to interact with lots of people – thousands at times – all under one roof!
It doesn’t matter if they’re from Dubai, London, Delhi. Webinars make this kind of reach possible. Leads are also live and present in front of you, hence it serves as a great opportunity to educate and interact.
You should go the extra mile, study where your audience is from, what their expectations from you are, and be friendly, so that they can leave the session trusting you and your authority.
4. Sometimes prominent thought leaders give feedback
Among the general pool of people taking an interest in your webinar, sometimes your webinar may catch the eye of an expert, thought leader. If they do have some advice, take it, because it can be quite difficult to seek them out for it otherwise.
Their guidance can help you improve several shortcomings in your course and create a quality learning experience for your learners. Plus you get to make connections in the higher ups!
5. Provides quality leads
Webinars are a real time commitment. One has to invest a significant chunk of their time to attend and listen to the host. Barely do people join webinars just for fun. They have to have some interest in the topic to attend. And folks, what does that mean? Great quality leads!
Sincere and interested people will join your webinar and chances are they will be interested in knowing about your courses too. No more dead leads 🙌🏽
6. Chance to interact with audience directly
With webinars, you get the rare chance to connect with your audience and potential customers on the spot. Not only do you learn more about your audience but they also get to know you as a creator.
Again, this makes for a brilliant opportunity for you to create your brand image, and more importantly, visualize your customer persona for curriculum and marketing purposes.
Pay close attention to their queries and explain them well, this will establish trust. If you manage to impress the viewers with your knowledge and expertise, you can start considering your course a success.
7. Cost-effective marketing strategy
Beside emails, webinars are a pocket-friendly way of reaching out to many people at once. Unlike seminars, it saves you from the hassle of renting a venue for hundreds of people. Just imagine the cost of that alone 🤯.
All you need to do is set up a nice presentation, build a landing page for sign up, and Zoom away. And if you have or or are going to create courses on Airschool, then you can create your own free webinars right from your dashboard. 🥳🥳🥳
8. A great learning experience
The organic arrangement of a webinar enables a healthy environment for discussion. To call a webinar simply a presentation would be reductive. It is an active mode of dispensing information where both the hosts and the audience engage mutually.
Undoubtedly, such a design proves to be very educational for both the participating parties. Imagine all the new ideas you’ll get from them. Not to forget the vital feedback you will collect.
That’s not at all bad for courses sales. With that said, there are plenty of webinar benefits people often don’t pay much attention to. You, however, don’t have to be them.
Now the next thing to do is to create your very own webinar and apply to it your learnings from here.
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