The demand for freelancing skills and work has been an upward trend for the past decade. So much so that big companies have started outsourcing work to independent professionals on platforms like Fiverr, where you can buy and sell gigs easily even as a beginner.
The number of freelancers continues to grow as we transcend into what is expected to be the beginning of the road to recovery from an economically and financially stressful past year.
As we turn over a new leaf in 2021, let’s have a look at the top freelancing skills in-demand currently:
Graphic Designing 🖥
Among creative skills, graphic design enjoys great demand on freelancing platforms. Its advanced counterparts like motion graphics and animation require more skill and experience, but are still high in demand. For clients to approach and hire you, you need to have a decent portfolio to show. Plus you need to prove proficiency in design tools like Adobe Photoshop, InDesign, Illustrator.
Content Writing 📝
Among the most popular and widely demanded freelancing skills is writing. Blog writing, copywriting, eBooks, articles – it’s all required. Some of the main characteristics looked for in a freelance writer are immaculate grammar, good research skills and an eye for creative storytelling, understanding of SEO. Moreover, a good writing portfolio comes in handy. You can also take blogging and writing courses to understand the job more, for example, this course.
A more technical side of the freelance industry leans towards Search Engine Optimization (SEO) professionals. It is an advanced skill that involves understanding search engines algorithms and how they favor certain keywords. Professionals in this field help businesses and teams plan their SEO strategies for marketing and advertising.
Before the digital field was alive and buzzing, photographers were hired on a project basis to shoot people’s big days. As it has progressed, and the importance of content in every form, businesses have started utilizing freelance photographers for differently-scaled project shoots to market their products.
Digital Marketing 📊
From building a marketing strategy to running paid search campaigns, freelance marketers have a wide spectrum of tasks to choose from. Digital marketing is a rising skill. It is on the road to become one of the top jobs of the future. Your chances of being chosen for a job can go up with you were successful with some campaigns in the past. However, even as a beginner you can start small and build up to more serious projects.
You are expected to be proficient in a language to translate and transcribe. Additionally, if you want to pursue it as a freelance skill, you need to play to your strengths. How? Look for work that is more relevant to your field and previous job experience.
Web Development 👨💻
Another big skill on the technical front is web development and maintenance. As part of marketing an entire brand, a website holds about as much importance as digital marketing does. It is something that can not be neglected. Businesses that want to build credibility and increase their digital footprint need to have an up-to-date website.
Programming is currently one of the most in-demand skills and careers globally, therefore, it seems fair that it’s a top freelancing skill. Other than web development, data analytics is also a rising skill among freelancing platforms.
Social Media Management 📱
Another growing freelance skill is social media and community management, that helps businesses manage their social presence and keep potential customers engaged and satisfied in case of queries around the product. People managing social media may also have to work with design teams to create images and videos.
Public relations 🙋♀️
A brand’s entire publicity and marketing is sometimes handed over to public relations agents. Brand awareness programs, product launches, maintaining brand activations – these all make a part of your job as a freelance public relations specialist. If you have prior experience at an organization, that may help in scoring a PR project.
Voice-over jobs are seeing growth as content streaming platforms continue to gain popularity. Film, documentary, socials video content is being produced left, right and center. But much like what graphic designers need to do, voice-over artists have to show their past work. Their ability is judged through how professional and fluent they are in language and spoken skills.
Freelancing is an open field that accepts more skills as they come. If you’re interested in exploring it, all you need to do is start with some research into your field. As long as you have a clear idea of which skill and work to pursue for work, you’re sorted.