Launching an online course business can be quite the task. In this detailed guide, I will walk you through all the significant steps to advance toward launching your own online course business.
In case you have been wondering whether or not this is the right thing to do for you, here’s a little exercise.
🔍 If you are:
- Tired of working tedious and regular 9-to-5 jobs as any kind of domain expert but have industry connections,
- A teacher who has a large offline student base,
- A digital creator with an audience but little or no room for steady, stable monetization,
- Looking to give your life’s passion a chance through the talent and knowledge you have,
Then course creation is a brilliant opportunity for you.
Ed-tech Fact 💡 Global Education Market is a 1 trillion dollar opportunity.Source: Holoniq
As a result, over the years, several course creation platforms have emerged and made online course creation an easy and enjoyable process. For instance, Airschool guides and supports people start their online course business and scale it. The team is on a mission to democratize education and make it accessible whilst empowering knowledge-sharers and talented digital creators with an all-in-one tool.
So, if you possess a skill and are passionate about sharing it with the public, then welcome abode this exciting new journey!
🚀 The essentials of starting your online course business
You probably have wondered, if you embark on this journey, will you have to leave behind a stable job? No, there’s no need.
For starters, you don’t have to get between the either/or paradox because you can keep them both. Try course creation out, experiment, see if it works for you and provided you find success – then only think about leaving your stable job behind.
Successfully running your online course business can help you establish yourself as an independent creator. It provides you the creative freedom that is stripped away by regular office work. You enjoy internal satisfaction, and not to forget, all the extra bucks you can make on the side. So side hustle or leave office job – you’ll find out soon.
Now since that is settled, let’s dive straight into NINE significant stages of your online course business setup 👇
1. Know your domain 🤹♂️
First and foremost, research regarding what you will be teaching, be it a minor skill or a subject. It is absolutely vital that you possess sufficient understanding of your domain. After all, you will be the expert in your courses, and wouldn’t want to come across as uninformed.
Begin by asking yourself if your skill is teachable. Not all skills can be taught, especially virtually. So start with teaching fairly simple skills in your domain and then build up. This will allow you to tighten your grip on the subject matter.
After you have figured what your course will be about, run a small survey on it. Ask around what would people like to learn about your chosen domain. Ask them if they’d be willing to buy a course like yours, how much they’d be willing to pay.
2. Find your audience 🕵️♂️
Once you know your domain, it is time to find and understand your course audience. If you are a digital creator already, chances are you’ve decided to do a course within your existing niche and you already have an audience for it.
If you have yet to build your audience, creating a learner persona can help see their needs and create an outcome-based curriculum. Identify and reach out to your audience, and start building a community from there. In addition to these tips, post polls on social media, circulate surveys and collect data on your audience demographics and plan your course accordingly.
3. Build your brand 🔮
This is a crucial step and will require a lot of your attention. Sure, your course will the product, but you are the brand. And consumers love buying brands. So when prospective learners visit your digital pages, they will not just be evaluating the course – they will be taking a look at you.
Read also: How to build your brand on LinkedIn?
Design the logos, landing pages, course pages, and optimize your profile to become searchable and distinguishable. You will also require solid social media presence. Socials can help you reach out to an audience and bring your brand and course visibility. So start working on building a charming online persona and captivate your target audience.
Despite how much it is emphasized otherwise, one judges a book by its cover. And audiences judge based on how much work you put into public engagement. So, personalize your profile, Make yourself relatable, trendy and real. Share your stories and pictures. People will love you!
4. Fill in the market gap 🎯
Make sure that your course is unique. As mentioned above, when you run a background research, keep an eye on your competition. Learn what they are already teaching and how you can add to that. Map out the gaps in the market that other creatives are not tapping into but also make sure it works for your audience, and make the most of the course-market fit you’ve identified.
Bring a totally fresh perspective to your course. This step will determine why learners should opt for your course over the others. Introduce engaging learning strategies and exercises to your lectures, perhaps invite guest speakers to your course to catch the public’s eye. Moreover, pay special attention to how you want to price your course while remaining popular in the market.
5. Develop the right course curriculum 📝
A course curriculum is a template for learners to understand what will be covered during the course. This can help set expectations clear and define outcomes. Keep the content crisp, and focussed and be open to assignments, pop quizzes and discussions. In this manner, your course duration can be optimized well and the duration will also remain concise.
Design it according to market needs. Try to satisfy their needs first and then gradually build/improve your course to accommodate a bigger batch.
6. Choose the right online course creation platform 💚
There is a wide array of course creation platforms available online to choose from. Do a deep search on them and find out the best fit for your course. Every platform offers unique features; it is up to you to see which of those features will help your particular course(s). Compare pricing plans, features, audience outreach and content ownership rights when selecting your platform.
For example, a platform like Airschool works perfectly well for recorded and cohort-based online courses. It comes with a dashboard that visualizes all your course performance and earnings for you, customer service is available 24/7 to respond to queries and convert important leads, and it has multiple modern payment options so that your courses get paid for.
7. Launch & revise ✅
After you are done setting up your course, perfect your course pricing, do a beta launch. It will act as a test run for your course. By sharing the course with a small group of people, you seek their review and ask for their experience. Their replies will help you fix any lags in your course and improve the overall performance. Also, it will give you an understanding of how the course will likely do.
Once reviewed and revised, launch it for people to see. Be sure to make yourself visible at this time to get you as much traffic as you can. Pretty much how writers do book tours and go to bookstores, tv shows to promote their books – start getting those steps in place.
8. Sell and get others to sell for you 💰
Before and after your launch, marketing is the final determinant in your course’s success. Use social media to spread the word about your course. Host webinars to create awareness and reach out to the audience directly. Ensure a seamless learning experience for your customers and they will market your course via word of mouth automatically.
Think of your customers as your critics. Their feedback will guide you to improve. Their good reviews and testimonials can hype up your profile immensely and build trust for prospective learners.
9. Keep the momentum going 💹
It isn’t just about launching your course and gaining initial sales. Course sales tend to drop right after launch, so put sales strategies in place to keep the momentum. To have a successful course, it is important to keep maintaining it. Adapt to changing market/customer dynamics. Innovate and evolve.
Maintaining the course and innovating can prove burdensome for some. That’s why Airschool assists with bug fixes, customer service. With all the extra time, you can work on marketing and growing your online course business. So get started and test these tips to create top-ranking courses for your audience.
P.S. start teaching with Airschool today!
Next read 👉 How to create your online course curriculum