Now that you have decided to launch your course, today, I will guide you on how to determine a course market fit for your online course launch.
Many creators make a rookie mistake when they begin their online content creation journey. Before launching their digital product, they do not check the product’s compatibility with the market. But in order to become a successful digital product creator, it is vital to understand customer demand and market gaps. Then only you can determine ways in which your product can efficiently cater to those needs.
Let’s begin by understanding what course market fit means. It is a term inspired from product-market fit – a concept commonly used in startups. A product-market fit is when your product satisfies market demand.
So, if we take this as a context for your Course Market Fit, it means that your course has enough value and the market needs it. Therefore, the demand for your course increases. For example, you create a course to Learn English Speaking for a market with people who speak English natively means that your course is bound to fail. Although the course is great but you are in the wrong market for it.
To achieve your course market fit, begin with:
1. A problem solving approach ✅
Online course creation isn’t just about making content and putting it out there. Marketing and selling it is equally, infact more important. Let’s be honest, IT IS BUSINESS! You will have plenty of competition and in order to stand out and up amongst it, you need to have a plan.
Think of ‘creation’ as ‘problem-solving’. There can be a gap in the market that other creators are unable to address. This could be an opportunity waiting to be tapped into. Upon pursuing it, you can come up with a course addressing that problem and the customers’ need is fulfilled. So you identified there was a problem in the market and you solved it. EASY!
2. Pinpoint your target audience 🔎
Before you create a course, ask yourself, ‘who is this course for?’ or ‘what sort of people will gain from it?’ Such questions will enable you to focus better on reaching out to your buyers. Sometimes you might come up with a brilliant new idea but you must’ve noticed that not many people gain from it and subsequently the idea is rendered a failure.
To avoid such failures figure out who needs your course and how it can be taught best. Then plan-out your course accordingly and reach the maximum number of people. Conduct detailed market research in order to understand your customers.
3. Gather more feedback 📈
Another effective way of analyzing your market is by gathering as much feedback as you can. Ideally, before you launch your final course. Talk to your peers about your idea and see what they have to say. Conduct simple online surveys among your audience to understand how potential buyers see your course. More importantly, ask them what amount they are willing to pay for your course. This will give you an idea for how much to list your course at.
We have created a sample survey template for finding Course Market Fit, drop your email here to get free access.
Another effective strategy is to visit other successful creators’ courses and see what buyers have to say about their courses. This will help you pick up methods people are already satisfied with, and also help you avoid any mechanisms that disappointed them..
4. Stay focused on establishing your course market fit! 🧐
When you’re starting out, remember to not try and satisfy everyone with your course. Usually by doing so one loses any potential buyers. Be patient and gradually build yourself. In order to reach out to a greater number of people, you first need to establish yourself as an expert and a brand. People need to trust you and that takes time.
Cater to a small number of people at first and ensure a positive learning experience for them. When impressed, these customers will automatically transform into salespeople for your courses and market your courses via word-of-mouth. You will also be able to gather a lot of social proof and convince new leads to buy your courses.
5. Keep a course roadmap 🧭
Good planning is half the job! A roadmap will tell you about which areas of your course to improve and which to highlight even more. It will act as your own personal guide every step of the way.
Describe your courses’ value, and make sure to keep the language simple yet confident. You need to reach out to all sorts of people, from amateurs to professionals, and a good description will help grab their attention.
6. Track your performance 🏃🏽♂️
Data can give you plenty of insight into what is going right and wrong. You will need to measure course performance regularly to ensure whether your course is delivering well online. Try and stay updated, and track your performance. Keep stats of your course; check the rate of enrolments and how many people are talking about it at any given time.
If you’re using our tool to upload courses, most of the manual work you’re required to do i.e. collecting, recording, measuring is taken care of through a dashboard. The dashboard gives a look at your course metrics like enrolments, sales, earnings, which is a great tool to have access to – just like something Airschool provides.
7. Don’t forget to re-evaluate🙅🏽♀️
If you are successfully selling your course, great job! However, just because your course worked in the past won’t mean it would do great two years later. Trends change and with that demands evolve. So keep changing, updating and re-evaluating your course from time to time. Peoples’ needs are rapidly changing and if you don’t adjust your product accordingly, you can lose a lot of potential revenue.
Conduct surveys online, and or even better, to talk to your customers face-to-face. Such interactions help build trust with your customers and they are better able to reach out to you.
I hope these tips help you set up your online course and gather the maximum number of buyers.