How to start an e-commerce business on

The founder of the Alibaba Group, Jack Ma, describes their objective to fight for small businesses. Holding to these values, the flagship...

Written by Masooma Asif · 3 min read >
How to start business on

The founder of the Alibaba Group, Jack Ma, describes their objective to fight for small businesses. Holding to these values, the flagship site, has proven to be one of the greatest e-commerce business market places. Not only does it accommodate businesses, but also allows them to grow and succeed. 

This article would provide you with a detailed guide on how to start your business on The domains we will cover include the creation of an account, the products to sell, and the protocols to follow. 

How do I create a business account on

  • Register your Account 
  • Go to’s official site and click “Sign Up”
  • Enter your company’s email address, and answer some security questions
  • Choose the type of account you want: seller, buyer, or hybrid
  • Receive confirmation email on the valid email address added and click “Continue”
  • Login to the account for final verification 

How to sell products on

After creating an account on, the following are the steps you need to follow to successfully sell your products:

  • Set up the Company Profile
    This would be your company’s page visited by potential buyers. Therefore, having a detailed introduction is very important to leave a professional and impressive impression on the buyer. 

You must add information about the following:

  • Type of Business
  • Products you sell
  • Location
  • Contact details
  • List your Products
    Add detailed descriptions and images of the products you want to sell. The greater the number of products listed on your website, the higher the chances of your account appearing in search preferences.
  • Manage communications
    To increase the authenticity of your business, install Alibaba’s message center such as the TradeManager. This will allow you to communicate with potential and existing customers. 

What products to sell on

Businesses sell a wide variety of products on the various Alibaba sites. A few of the product types include consumer electronics, beauty, and personal care, jewelry, furniture, home appliances, vehicles, and machinery. 

The top-selling products on from 2020 so far are:

  • iPhone Tempered glass (bestselling)
  • Portable charging bin
  • Wireless Bluetooth Earphone
  • Necklace
  • iPhone Case
  • iPhone Cable
  • Rainbow Brushes
  • Nail Art Design

You can also research for popular products on to get an insight into what is trending recently. 

Moreover, businesses can also browse buyer requests to evaluate the demand for different products.  

These steps allow one to determine the market potential for a product they want to sell or otherwise help them chose a profitable product to sell.

How to find suppliers on 

Many businesses source their products from In that situation, it is important to find the right supplier for yourself!

You have the option to either search by supplier or search by product. Searching by the supplier will give you details about the suppliers, and will also show you those options which specialize in the product you intend to buy.

Now you can check each supplier’s profile. Visiting the supplier’s page provides information about their company, response rate, transaction level, ratings on product quality, and more. After shortlisting, it is recommended to contact at least 2 suppliers, so that you have a backup. 

You can then post a “Request for Quotation” (RFQ). Here, you can add details about product quality and quantity in the message body. After that, you can add shipping and payment details.

It is advisable to first place an order for “samples,” so that you can confirm the product quality. Once the satisfaction has been made, then the bulk order can be placed, and you are good to resell that product.

How much does it cost to sell on offers free services to both buyers and sellers. They can join the platform without any fee payment.

However, suppliers also have the option to get the gold membership which is to be paid for. The Gold membership allows the business to enjoy greater business opportunities elaborated below.  

What is a Gold Supplier on

Although it is free to join, paying for a gold membership has its advantages for the suppliers. A gold membership holder is given the status of a “Gold Supplier.”

  • How to become a Gold Supplier on Alibaba?

According to Alibaba’s official site, firstly, you must have a registered firm. After that, the Gold Supplier in China is supposed to pass the Onsite Check. Those from other countries have to pass the A&V Check.
Once these security checks are clear, you can enjoy the benefits of being a Gold Supplier.   

Benefits of Gold membership:

  • unlimited product posting
  • higher priority ranking
  • greater product showcasing 
  • verified icon 
  • industry analysis 
  • ability to quote buying request and more 

These features add to the credibility and authenticity of the business, hence giving the customer confidence to purchase.  

The Gold Supplier Membership has three levels: Basic, Standard, and Premium. You can choose the right package according to your preference and budget. The greatest benefits are enjoyed through the Premium membership.

Learn from Alibaba:

Alibaba provides training and educational opportunities to new businesses through their online learning centers. Additionally, some private online learning platforms also offer courses by licensed Alibaba traders. Airschool is also among these sites; head on to enroll in their Alibaba business launching program!

Utilizing the resources on the online learning centers help business starters gain the necessary e-commerce knowledge. Not only that, but they also equip the starters with the skills required to efficiently use the tools and functionalities provided by the Alibaba group, and particularly on Thus, enrolling in a learning program is your big step towards fully utilizing all the advantages has to offer.


With the scope of online retailing increasing every day, bringing your business to the largest e-commerce platform is the wise initiative to take. It’s even more compelling when all you have to do is following a few simple steps to make that happen.

This has been made even easier with Airschool offering just the right course for this! Head on and get yourself enrolled! 

Written by Masooma Asif
Syeda Masooma Asif is an undergraduate student at LUMS. With an Economics major, Masooma is deeply passionate about research in developmental economics aiming to provide consultancy services for the challenges faced by the less-developed economies. She also shares a passion for content writing, and through writing articles for Airschool she aims to contribute towards providing accessible education for all regardless of geographical or social disparities. Profile
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