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10 Profitable & Popular Blog Niches of 2021

Deciding from a long list of blog niches is a pretty daunting task. The internet has around 500 different kinds of blogs,...

Written by Sinwan Zahid · 4 min read >
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Deciding from a long list of blog niches is a pretty daunting task. The internet has around 500 different kinds of blogs, with 60 million alone only on WordPress, all with their own blog niches. So the question becomes, with so many blogs around, is it worth it? 🤔

The answer: YES. Don’t let over-saturation and the numbers intimidate you. In fact, there are millions of inactive and abandoned blogs around the world. For the major part, though, blogging is alive and well. In fact, thriving even in 2021 after having grown 12 or so % since 2015.

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People come to the internet searching for information and land on blog pages to find answers to their questions. Fun fact: 77% of internet users read blogs. That is a lot! But what are they interested in? What kind of content drives the most traffic in? And we all know what high traffic means -> 💰💰💰

Here’s the definitive list for 2021 if you’re looking to start a blog. 👉

1. Pets 🐶

Believe it or not, pets are a popular topic on the internet. People love their pets like their kids, sometimes even more than kids. So when a pet is sick, or it’s their birthday, people come to the internet looking for answers. Pet blogs nowadays have branched out and started affiliate marketing and even started selling merchandise. Why not? Earnings go in the thousands, even millions.

A popular example is Doug the Pug. They sell a lot of merch. However, a disclaimer: don’t try a pet blog if you’ve never had a pet. You audience relies on you to give them genuine advice and if you’re lying, you could endanger an animal’s life.

2. Lifestyle influencers 👩‍🎤

In this case, you and your life are the niche. Pretty much like celebrities, people want to know everything about your day, what you wore today or what you have to say about a certain topic.

It doesn’t matter so much if you have prior experience. You just generally have to be interesting and willing to put yourself out there into the world. Most lifestyle bloggers and influencers have strong, concentrated followers and so are approached by companies and brands with bags of money to endorse their products. Influencers with a following in the hundred thousand and millions make upwards of $100,000 per brand mention, sponsorship.

3. Food and recipes 🍝

Food and recipe websites get SO much traffic, even the poorly managed ones. Everyone eats so naturally, they want recipes for something – even if it’s to boil an egg. Blogs that have answers to these have been able to position themselves as go-to’s and have strong organic traffic. Moreover, they are able to earn in the thousands.

Having a food blog also gives you the opportunity to branch out and diversify your earnings with cookbooks, food shows, even products. Marion from Marion’s Kitchen has a blog, records videos, and has a line of sauces and pastes that she sells online.

4. Making money online 💸

Admit it, you’ve come to the internet asking about the money-making potential at some point. Especially, when it comes to making money online. Knowing the ins and outs of making money online can easily put you in an authority position, where you extend your advice about market rates, what to quote to clients, and even as basic as how to make money online on platforms like Fiverr and Upwork.

So if you’re someone who has experience freelancing or extending your services online, you should write about it. If you don’t have the experience, don’t do it. People will only identify with you if you have genuine insight about something, and if you’re just writing fluff, they’ll find out.

5. Financial help 💹

If you’re writing about making money online, you can also give out advice related to finances, or vice versa. It’s not necessary, especially if you don’t have the money-making experience online.

A lot of financial help blogs are viewed every day by people like ourselves who can’t get a savings plan in place, or people who don’t know how to do their taxes.

6. Travel 🚅

Ever since the rise of the travel vloggers and bloggers on YouTube and Instagram, there is an enormous portion of the internet that is looking to read about which gorgeous country/city to visit next. The travel and tourism blog niches are known to be a little difficult to monetize, but the massive traffic and real estate ads make up for it.

Some bloggers have quit their full-time jobs and gone on to make a career traveling. Because they make plenty of money showing people all the lovely places they go to. Plus they have an added benefit of airlines and hotels giving them spots for free: so they don’t have to spend on tickets and rooms too much.

7. Health and fitness 🧗‍♂️

Enter the 21st century, health and fitness took a turn for the good. There’s a lot of debate on fitness, health, sizes, and waistlines. To go with that, searches on “how to lose weight” do not get old and probably won’t for a long time.

So if you’re someone who has been through a weight loss journey, or probably a certified fitness trainer, go for it. SWEAT co-founder, Kayla Itsines, has made revenue in the millions, with humble beginnings and now apps and collaborations with fitness and sports brands.

8. Fashion 💃

Before Google trends or the internet existed, fashion trends were a thing and it’s safe to say they’re still a very BIG thing. The topic does not get old, which is why it’s one of the most popular blog niches and the most searched-for topic on the internet.

You don’t need a degree in order to be qualified for such a blog. If you’ve been told you have amazing fashion sense and style, that is sufficient.

9. Parenting 👩‍👦

Parenting blogs are run mostly by mothers trying to navigate around the child-bearing and rearing situation. First-time mothers, especially, are a great audience for these types of blogs as they have no clue what to expect. But despite that, it’s a universal niche. Moms are everywhere!

When in panic, they Google and go through the many parenting blogs that the search engine has listed. From heart-to-hearts to tips and tricks, if you think you know everything there is to know about the mom’s life and can empathize with others, get blogging. Blogs in the parenting category do great and can make you money through ad placement, merchandise, and affiliate marketing.

10. Investing 💱

Unless 20-something yr olds are studying investment, most of us are pretty clueless about investment. This is why a topic like investment should be left to the experts.

Investment blogs are also a market that isn’t overly saturated, mainly because the stock market, trade, cryptocurrency, bitcoin, and the likes are not easy topics to write about and make understandable for people. Tim Sykes, a stock market investment blogger has made money in the millions of dollars through his blog. Alone.

Wait a minute! We have an announcement.

🚨 If you need a kickstart to blogging, we have a surprise for you 🚨

Fatima Rizwan, a founder of TechJuice – tech, startup, and entrepreneurship blog, has decided to do a masterclass on How to Start & Grow a Blog. Learn from someone who has tips, secrets, and valuable insight to share. Check it out today!

Written by Sinwan Zahid
Sinwan is managing content and socials at Airschool. She has a built-in viral content ticker in her head so naturally she lives for all things content and storytelling. Profile
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