Advisor Strategy & Research
Anum has completed her Masters from the London School of Economics and was the recipient of the Chevening Scholarship Awards. Currently working with Interlink MultiMedia as Advisor Strategy & Research, Anum has over 8 years of experience across Marketing functions under her belt. In the past, she was working with Al-Karam Textiles looking after product adoption in the international market, where she worked on market research projects for large brands including Marks & Spencer, IKEA, Dunelm and Target. In her current role at IMM, Anum dabbles in data analytics and digital products and works on business profit optimization strategies.